A Comprehensive Guide to Redefining Your Brand


It was in 2012 when I officially launched my blog. This was during a time when blogging was a thing but not a BIG thing. Initially, I jumped in head first. I knew nothing about starting a blog but wanted to create a platform to share my work as a writer and inspire others. Over time, the blog grew, the vision grew along with my brand. The platform I have built has enabled me to launch my own marketing strategy consulting firm, start a digital magazine and so many other incredibly creative ventures. As I’ve grown and become more in touch with who I am, I’ve worked hard to redefine my brand. Over the last 2-3 years, I have been very adamant on making sure my brand is an accurate reflection of who Amber is today and not who she was 3-4 years ago. 

I’ve learned that we are reinventing ourselves all the time, whether we are taking note of this or not. As we’re reinventing or redefining who we are our desires and needs shift as well. I knew I was changing on an internal level when I had a deep eagerness to take on new challenges and dedicate my time to more meaningful work – work I felt connected to on a soul level. I’ve worked in content marketing and digital content management for the last 7 or 8 years. Outside of my love of marketing I’ve always been very passionate about space planning, design and fashion. Two things I could count on as a child, 1. My mom dressing me nice and 2. Our home was always very well decorated. I spent the last 4 ½ years working as a Content Manager at a commercial furniture dealer. I had no idea why God had to led me there or what it would spark in me, but I rode it out. One day in a meeting my manager at the time asked me, “Why do you work here? You’re so talented. You should really be somewhere being an interior designer, running your own business.” I didn’t know at the time, but she had planted a seed. 

While I felt I had exhausted my time where I was from a professional standpoint, all along, every day I was working around designers, sale reps, getting exposure in the business and learning skills having to do with design, textiles, space planning etc. I was sitting right in an interior design goldmine every day and didn’t realize it until I left the company. And although I am no longer there, all that I have learned I’ve carried with me to venture out and start a new venture of my own. As I am building out the interior design aspect of my company from scratch I sit very thankful of the opportunities I have been presented with. When I was going through a rough patch at my last job someone told me, “It feels tough right now but one day you’ll look up and it’ll all make sense. You needed this experience for a reason.” And now, it is all coming full circle. It led me to pursue a passion of mine that I didn’t think twice about really investing into up until now. It’s the best decision I’ve ever made. It’s the happiest that I have ever been. 

It’s been like entering a new relationship and falling in love for the first time or giving birth to a child and watching it grow. It feels good. But, I am very much aware that the beginning stages will come with many challenges. It will require a lot of hard work, dedication and minimal distractions. It also means redefining my brand a bit and integrating this new venture into a brand that I’ve strategically built over the last 6 years. If you’ve been thinking about a transition but you’re not too sure where to start, I’ve compiled a list of some of the very first steps I took when it came time to redefining my brand. 

Developing Your Narrative. 

I knew where I was, and I knew where I wanted to go. It was essential for me to be very clear about that. For years I’ve been known as your go-to person for self-care, wellness and all things creative. I had built a story around All of that. And while I had no desire to change that, how would I shift the narrative and integrate the interior decorating aspect of my career that I was embarking on? Primarily, you all have always known me to produce a mass of well-curated creative content. Digital design has been a part of my life for so many years. It was important to me to shift my narrative, and instead of focusing solely on the digital aspect of creative design, I wanted to express myself creatively through another love of mine, interior decorating and interior designing. In my opinion, the transition is seamless and cohesive. It’s just me taking on another challenge but ultimately shifting my focus to a new creative challenge. When transitioning or redefining your brand, focus heavily on developing a coherent narrative that explains exactly how your past and your present integrate. 

Plan it, Learn it, Execute It 

I am a firm believer that if I sit on an idea too long, I won’t act on it. I’ll think about it, overly obsess over it but won’t pursue it. Have a plan! How are you going to do this? What is it that you need to learn and how are you going to make it happen? I started just going for it. Writing out ideas and researching all of what it is that I needed to make this happen. As I learned, I executed simultaneously. I worked on re-designing my website to fit into my newly redefined brand.

Along with visual websites updates, you’ve all been seeing me implement content that is interior focused on both my blog and social media platforms. I’ve been working crazy on the behind the scenes business logistics and necessities to have a fully-functional business. I am also working on taking courses and studying to have the necessary accreditations to make this official. It’s important that during the beginning stages you take the time to dot your I’s and cross your T’s to secure the future of your business and plan. 

Announcing Your Newly Redefined Self 

“Allow me to reintroduce myself…” 

This has been the fun part of it all. Gradually leading my audience into what’s coming without outright letting you all know what’s happening. I am the Queen of subtle. I started sharing visual concepts that led everyone into this new version of myself and brand. I made my Pinterest public which is where I had been hiding over a year of beautifully curated boards that were interior design rfocused. I posted my new business name, updated the blog and all that good stuff. It has been the most exhilarating and fulfilling part of the process. Now that I’ve announced it, I feel like I can bring others along on the journey of what I am building. While other aspects of my business are still fully-functional, i.e. marketing strategy and consulting, it’s vital for me to highlight what has been created and will be doing more of in the coming months. The critical points in reintroducing yourself are making sure that all your social media platforms, website and anything associated with your brand are reflective of your new venture. Get involved in projects or collaborate with others who are already well grounded in the field you’re moving into. The unveiling process is a crucial component to you redefining your brand. Your audience not only has to see it, but they must believe in it so, put effort into it!!! 

Were the above tips helpful? Let me know! Are you considering a rebrand and read this and still aren’t sure about what’s next? Shoot me a comment, and I’ll do my best to provide some advice to you.  

CareerAmber Janae